Best WordPress Opt-in Form Plugins in 2023

Looking for the best WordPress opt-in form plugin?

In this post, we’ll cover:

• What is an opt-in form?
• Benefits of WordPress Opt-in form plugins
• Types of WordPress Opt-in form plugins
• Basic Opt-in form plugins
• Mid-range Opt-in form plugins 
• High-end Opt-in form plugins
• Lots more

The most effective way to get more email subscribers is to display eye-catching WordPress opt-in forms on your website. No matter what kind of website you own, building up an email list should be at the top of your to-do list.

An opt-in form is required by email marketing laws too. Do you know, approximately 122.3 billion spam emails go out each day and an opt-in form helps to ensure that your emails aren’t one of them?

What is an Opt-in form?

Opti-n form is an email sign-up form that we used to capture the information of the potential leads. “Opti-n” refers to email communication. You can ask for consent to contact your visitors and give them an option to receive emails from your website. 

Email marketing is a powerful way to drive traffic to your website and you can increase conversions as well. Peter Roesler, the president of Web Marketing Pros, explains that the large majority of U.S adults (72 percent) prefer communication with companies to happen through email. 

That’s why it’s really important to use the right tools and techniques for email marketing. A well-designed and attention-grabbing opt-in form encourages your site visitors to subscribe to your email content. And it will open the door to more opportunities for targeting and connecting with them.

Benefits of WordPress Opt-in form plugins

Opt-in form WordPress plugins make it really easy for you to add high-conversion opt-in forms to your WordPress website. Their primary objective is to collect leads and grow your email subscriber list and which will be really helpful for you. 

319 billion emails are sent and received every day and about 14.5 billion end up in spam folders. A good Opt-in form plugin ensures that your email shouldn’t end up in that spam folders.

The benefits of using Opt-in form plugins are : 

• Pre-built form designs
• Easy to customize your form’s appearance
• Optimized for multiple devices
• Comprehensive event triggers
• Form security features to prevent spam submission
• Easy to connect to lots of different email marketing services. E.g : MailChimp
• Have advanced features to enhance your lead-generation experience.

And many more.

Each Opt-in form WordPress plugin is unique. Based on your website requirements, choose the plugin which works the best for your WordPress website.

Types of WordPress Opt-in form plugins

There are many types of opt-ins, here are the most common ones you’ll come across:

• Pop-ups: It is one of the most popular types of opt-in. It displays immediately when a website visitor lands on a page over the page content as an overlay modal of the screen. According to Sumo, on average, pop-ups have an average conversion rate of 3.09%

• Sidebars: Sidebar opt-ins are typically added to sidebars using widgets. Crazy Egg ran multiple case studies and found sidebars were one of the worst converting parts of a site. In some cases, just a 0.3% conversion rate.  

• In post: These opt-ins are displayed within the content of a page or post. In long-form blog articles, you can grab the visitor’s attention and collect their emails easily. Matthew Woodward, the SEO expert, ran an experiment and converted 4.3% of website visitors using in-post opt-in forms.

• Slide-ins: Slide-in opt-ins usually display immediately when a visitor lands on a page or a few seconds after the page has loaded from the top, bottom, left, or right of the screen. According to Sumo, on average, slide-ins enjoy a conversion rate of 1.90%

• Bars: Bar opt-in displays at the top or bottom of a page in a fixed position. Bars usually contain a small amount of text. OptinMonster ran a case study where the conversion rate was 6.62%.

The Opt-in form type depends on your website, its structure and goal, and your website visitors. Based on this, choose the best performing Opt-in form type for your website. 

Luckily, there are countless Opt-in form plugins in the WordPress directory, and choosing the best one can be a daunting task. That’s why, we have listed the best free, mid-range, and high-end plugins below for you that you can use to start growing your email list.

Let’s dive in now!

Basic Opt-in form plugins

Here are the best three basic level Opt-in form plugins : 

Optin Forms

Opt-in Forms plugin allows you to create stunning opt-in forms for your blog or website. You can create the forms without the need to know any HTML or CSS. All you need to do is, simply select your email solution, pick a form design and customize its appearance. 

Add your form to your posts and pages with a simple mouse-click or by using a short code. Although this plugin is not as feature-rich as many of the other plugins on this list, this one is as simple as they come and won’t overflow you with unnecessary options. 

Features available in Opt-in Forms include:

• Fully customizable
• Easy to change all texts, fonts, and font sizes
• Change the colors of any element by selecting a new value from the color picker
• Includes 5 beautiful form designs
• Works with multiple email solutions like Aweber, iContact, MailChimp

And many more. 

If you’re low on budget and looking for a plugin that can make attractive opt-in forms for your website, the Opt-in Forms plugin is a perfect fit for you.

MailOptin 

MailOptin is a form builder and popup builder for creating popups, subscribe forms, user registration forms, and sending email newsletters. It has a free and paid version. 

This plugin displays signup forms, targeted messages, and call-to-actions across your website with a popup (lightbox or modal), in-post subscription form, notification bars, slide-in (or scroll box), and sidebar widget.

Features available in MailOptin Lite include:

• Lightbox & Popup opt-in forms
• Before & After Post opt-in
• Sidebar/Widget opt-in forms
• Calls to actions
• After conversion actions
• Page-level targeting 
• Spam protection

And many more. 

Icegram

Icegram WordPress plugin helps website owners and bloggers to grow their email lists. You can capture potential leads using popups, slide-ins, opt-in, welcome bars, and many more.

This plugin will automate your lead generation campaigns for free with Icegram’s intuitive workflow that works with most of the widely used WordPress themes in the market. It comes with different types of lead capture widgets and readymade templates to easily build your lead generation campaign. 

Features available in Icegram include:

• Integrates with top email marketing platforms
• Unlimited popup and lead acquisition campaigns
• 50+ high converting popups and action bars
• Advanced customization option for power users
• Use short codes to easily display campaigns
• Smart retargeting options to improve user experience
• Eye-catchy popup animations

And many more

Mid-range opt-in form plugins 

Here are the best three mid-range Opt-in form plugins : 

Fluent Forms

Fluent Forms WordPress plugin is the user-friendly, customizable drag-and-drop WordPress contact form plugin. It offers you all the premium features, plus many more completely unique additional features.

Fluent Forms is the fastest and most advanced form builder plugin for WordPress. It makes it a breeze to build an opt-in form. This plugin offers a vast collection of pre-designed form templates from which you can pick one and get started!

Features available in Fluent Forms include:

• Drag & drop contact form builder
• Restrict your web contact form by user role
• Reusable templates for all kinds of forms including many contact forms.
• Build 100% responsive and mobile-friendly web forms and contact forms.
• Set default value on contact form fields or you can populate from URL parameters

Fluent Forms comes with both the free and pro version. The free version has many features and the pro version gives you full freedom. A single site license costs only $59/per year. 

Thrive Leads

Thrive Leads is a powerful WordPress lead generation plugin for growing email lists, promoting products, and increasing conversions. It gives you the ability to create every type of opt-in form to increase conversion. 

Your audience won’t get bored seeing the same kinds of forms every other time as it shows different types of opt-in forms to your subscribers. Thrive Leads integrates with all kinds of email marketing services smoothly. 

Features available in Thrive Leads include:

• Competitive selection of form types
• Intuitive drag-and-drop form editor
• Conversion-focused library of form designs
• Detailed form display and trigger options
• Powerful split testing tool 
• Detailed tracking and reporting 
• Large library of form templates

You can get access to Thrive Leads as part of the all-inclusive Thrive Suite, which includes all products of Thrive Themes. It costs $19 per month (paid annually).

Bloom

The Bloom WordPress plugin is one of the best plugins for converting your website visitors into email subscribers. You can ensure that the forms are properly set up in the back end and presented in a professional way on the front end and make them fruitful lead generators.

Your subscription form is visible to every user, properly connected to your email marketing service, set to the proper pop-up timing, optimized for mobile, and complete with a powerful call-to-action. The Bloom user interface is incredibly powerful and easy to use, even for a newbie.

Features available in Bloom include:

• Post and category targeting
• Email marketing integration
• Detailed statistics
• Import and export data
• Unlimited color options
• Form orientations
• Fully customizable

And many more. 

Bloom is only available as part of the Elegant Themes package of tools. This only costs $89 for one year, or $249 for a lifetime license, and includes access to all existing and future Elegant Themes products, it’s a pretty good deal.

High-end opt-in form plugins

Here are the best three high end Opt-in form plugins : 

OptinMonster

OptinMonster is the most powerful lead generation software for marketing agencies, bloggers, eCommerce websites, and all small businesses. With this plugin, you can turn your abandoning website visitors into subscribers.

OptinMonster allows you to create beautiful popup campaigns, email subscription forms, sticky announcement bars like hello bar, gamified spin-a-wheel opt-n forms, and other types of interactive popups for your site in minutes, not hours!

Features available in OptinMonster include:

• Streamlined interface
• Different campaign types
• Mobile-friendly popups
• Opt-in targeting features
• Powerful conversion optimization features

OptinMonster is a premium product costing from $9 for a basic plan up to $49 per month for their top plan. Between the two is a Plus plan at $19 per month and a Pro plan at $29 per month.

WP Subscribe

WP Subscribe is a simple but powerful subscription plugin that supports MailChimp, Aweber, and Campaign Monitor. It is the only free all-in-one plugin that offers Aweber, Mailchimp, and FeedBurner. You can find options to change the text showing in a subscription box.

With the WP Subscribe plugin, you can boost your traffic conversions to subscribers. You can get more earnings and residual traffic with this WordPress plugin. WP Subscribe includes features such as full responsiveness, pop-up triggers and animations, HTML, and short codes.

Features available in WP Subscribe include:

• Fully responsive.
• Easy to customize
• Can be used more than once in different sidebars.
• Compatible with caching and SEO plugins.
• Eye-catching design.
• Built-in widget support
• 24/7 dedicated support

And many more. 

WP Subscriber Pro starts at $29/year for 1 website or $59 for unlimited websites.

Convert Pro

Convert Pro is another list-building plugin for WordPress that makes the process of generating leads effortlessly. It has a vast template library but also offers the ability to create unique designs. 

This plugin offers full design freedom, and behavioral triggers, has a ton of integrations, and a ton of beautiful templates to start with. Convert Pro plugin offers a drag & drop editor, mobile responsive features, and a plugin that won’t drag the speed of your WordPress site down. 

Features available in Convert Pro include:

• Drag and drop customization 
• Cloud technology for the implementation of high-quality templates
• Advanced triggers to target the right people at the right time
• Advanced filters to personalize your message
• Real-time analytics
• Track conversions
• Leading mailer integrations 

And many more. 

To access all the features of the Convert Pro plugin, it will set you back $99 for an annual subscription. However, lifetime access to the plugin and all its features is only $399.

Conclusion

Wrapping up, building your email list is very important to grow your WordPress site. The best way to ensure that you have a way of communicating with your target audience is to have an email list full of engaged subscribers. 

Start growing your email list by installing one of these best opt-in form plugins for WordPress. Based on your website requirements, choose the right plugin for your website and make sure that it meets all your requirements. Set your goal to convert the maximum of your website visitors into subscribers. 

What’s your favorite Opt-in plugin from the above list?

Feel free to leave a comment below.