Looking for tips to update the content on your WordPress website?
Website content is the most essential aspect to find success online. Words play an important role to convert each visitor into a lead or a paying customer. Always provide the most current and relevant content on your website.
Website content should include audio and visual elements both. (i.e.: Recordings, podcasts, videos, infographics, images, and photos.) All these elements help your audience to interact more.
Having high-quality content on your website is all about researching, organizing, writing, editing, and publishing. Below we have listed the best tips to update the website content.
Let’s get started.
1. Focus on your niche
Being niche-specific helps to target a specific audience with a specialized offering. You can enhance your customer relationships, reduce competition and increase visibility by having a focus on your niche.
Benefits of a clearly defined niche:
- Helps to create better content
- Get more sales
- Grow your business rapidly
Niche = WHO (the specific person you are going to serve) + WHAT (problem solution of that specific person)
Tips to find your niche:
- Identify your interests and problems
- Focus on individuals
- Research and marketing into a particular vertical
2. Keep an eye on your competitor’s
Competitor analysis is a great way to find the best practices, exploit weaknesses, and gain more customers. You can evaluate your competitor’s strategies to determine their strengths and then use the findings to improve yourself.
The benefits of frequent competitive analysis are:
- Helps to identify unserved or underserved gaps
- Market potential forecasting
- Better targeting customers
Do you know, using competitive intelligence, 56% of executives keep an eye on their potential competitors and make plans to conquer new markets in the following three years
Tips to conduct competitor Analysis are:
- Identify your competitors
- Perform SWOT analysis
- Determine your competitors’ market positioning
- Review social media feedback and performance
- Use tools and methods for staying aware of competitors
3. Delete unhelpful/outdated content
Unhelpful/outdated content means removing content sitewide that is no longer accurate or relevant. It may include any product, service, price, policy, or even blog post or page.
The benefits of removing outdated content are :
- Avoid content duplication issues
- Improve user experience
- Improve your SEO by improving Google’s ability
According to the survey, More than half of businesses (51%) state that upgrading outdated content is a very effective strategy.
Tips to identify outdated content are :
- Use Google search console
- Track Google Analytics
- SEO content audit
4. Find and fix grammatical mistakes
Having grammatical mistakes in your website content can unintentionally change what you want to convey. It may slow down your reader and lose his/her interest.
Tips to avoid grammatical mistakes are:
- Learn basic grammar rules
- Write clearly and concisely
- Proofread your work
- Write and review the same content at different times
- Use spell-checker tools
The best tools to find grammatical mistakes in your content are
5. Research for keywords
Keywords tell search engines about the content of your website’s page. These words are used to Identify and speak the language of the target market. Your keywords get content in front of the right people at the right time and bring qualified traffic to web pages.
The keyword research process includes:
- Focus on your target audience
- Brainstorm and list down the keywords
- Use a keyword research tool
- Expand and refine your list
- Verify keyword phrases
The best tools to research for keywords are:
6. Refresh your old content
Old and outdated content may affect the user experience and the brand’s reputation. Old content can also hurt your SEO efforts. So, always keep your website refreshed and updated.
Do you know, Search Engine Journal increased organic traffic and page views by more than 60% by removing and updating old content?
Tips to keep your website content refreshed are :
- Focus on the posts that generate a lot of traffic
- Delete really outdated posts
- Optimize keywords
- Merge posts that are very similar
- Keep all graphics updated
Backlinks help to link your website with any other website. These are especially valuable for SEO. Search engines count all backlinks equally, but give more importance to high-quality links.
Benefits of building backlinks:
- Improve your SEO
- Increase traffic to your website from referral sites
- Build trust and authority for your brand
Tips to get high-quality backlinks are:
- Become a source for reporters and bloggers
- Publish “Skyscraper” content
- Build links from outdated resources
- Use branded strategies and techniques
- Publish guest posts
8. Update all the stats
Statistics make your website content more compelling and help to increase brand credibility. They usually appear visually in infographics, images, or videos.
The benefits of adding statistics to the content are:
- Capture attention
- Back up an important point
- Have good PR value
- Make your content shareable
- Showcase your expertise
Always keep the statistics up to date on your site to build trust between you and your customers. Most likely, website visitors rely on your site for useful information that you have added.
It’s quite frustrating when the user clicks on a link and it doesn’t work. Broken links make your website look unprofessional and leave a bad user experience.
Broken website links affect your bounce rate which in turn will affect your ranking. You can improve your website SEO by fixing your broken links.
The best tools to find and fix broken links are:
- WordPress Broken Link Checker
- Google Search Console
- Ahrefs Audit Tool
- Screaming Frog
- Quality control
10. Update visuals
Images in your website content help to attract visitors’ attention, evoke their emotions, and most importantly stay in the memory longer.
Do you know, 60% of consumers are more likely to consider or contact a business when an image shows up in local search results?
Website content with images is often read by more people. Also, images are visually more appealing. Always add relevant images and keep them updated.
The benefits of adding updated images on the website are:
- Improve your SEO
- Build trust in your brand
- Helps to generate more leads
Wrapping up, the success of your website is primarily determined by its content. High-quality content helps to target your audience, engage them and persuade them to take action.
Good quality content can’t trick people to click because of any misleading headlines or SEO techniques. It always promotes visitor engagement and drives sales.
Ready to update your website content? Use above mentioned tips and update your website content to boost website traffic, improve your marketing funnel and maintain high-quality visuals.
Feel free to comment us below if these tips helped you to improve your WordPress website content.