Looking for the essential website functionality for your site?
A fully functional website appeals to your site visitors. Do you know, a successful website functionality involves higher considerations even beyond a webpage and is truly beneficial for website visitors and the website owner?
Providing the right functionality in your website is one of the critical tool to gain more conversions and increase site revenue. A well-functioning website helps you to increase the potential customers for your site with a positive user experience.
You can make your website more intuitive and valuable for any kind of user by keeping an eye on your site’s appearance and functionality both.
What is Website Functionality?
Website functionality means what your website can do and how it behaves when users interact with your site. While browsing, people want an easy-to-navigate website having eye-catchy design and relevant content.
Do you know, 42% of people leave websites just because of poor website functionality? Designing a great website isn’t all about aesthetics, it’s also important to make sure your that website is fully functional and easy to navigate.
Another study reveals that 94% of people say easy navigation is the most crucial feature of a website. Good website functionality is an actual way for visitors to understand the capacity of your website.
Importance of Website Functionality
If your website functionality is not up to the mark or not working properly, there is a higher risk of losing potential leads by leaving a negative impression of your brand. Below, we have listed the top 7 reasons that will leave you wondering why you hadn’t focused on your website functionality yet.
- Build credibility
- Improve accessibility
- Increase visibility
- Helps to boost the sales
- Increase organic traffic
- Improve your value for advertising
- Increases referrals only if your offer is top-notch
And many more!
A website can make or break your business. With a well-designed website that functions smoothly, your business will be ready for rapid growth.
Essential Website Functionalities Every Site Must Have
Although there are hundreds to thousands of functionalities and each of them is equally important. Below, we have listed a few essential website functionalities for you that will help you to maximize your website functionality.
- Ease of use and navigation
- Trendy and intuitive design
- Secured
- User-Generated reviews
- Excellent content
- Integration of social media
- ADA compliance
- Fast load times
- Functional search bar
- Integrations
According to a report by Unbounce, 70% of customers say page load times affect sales, and conversion rates fall by 4.42% with every extra second of load time. It proves that website accessibility, navigation, and usability are all factors that make a website fully functional.
Essential Website Functionality for Different Websites Types
We have listed essential website functionalities for the most popular website types on the web today.
Let’s get started!
Functionality for E-Commerce Website
When it comes to eCommerce websites, it’s all about the website functionality and the features of eCommerce platforms. An engaging and captivating functional website will increase your dwell time metrics.
Here are the website features that the top e-commerce sites utilize:
- User-friendly design
- Multiple payment options
- User reviews
- User features
- Extensive product information
- Order tracking
- 24/7 customer service
According to the latest survey report, e-commerce sales are expected to surpass $563 million by 2024. It’s essential to create a fully functioning and high-quality e-commerce website to attract customers to your website and give them easy access to your products.
Business Website
A business website generally serves as a space to provide general information about your company. Your business website should be credible, creative, and impactful that can grow for all your customers to use.
38.5% of users judge a business by how its website looks at first glance. No matter, whether you’re a startup or an established business, your business website should have these functionalities.
- Information about your business
- Easy-to-find contact information
- Easy navigation
- Mobile-friendly design
- Relevant, engaging content
- Analytics
- Opt-in forms
No matter what strategy you use to build your business website, all you need is to follow some basic rules to give your business website a professional look and make it easy to find, and then you can show your company in the best light.
Blogging Website
A blogging website is used to convey information in a way that is more informal or conversational than other long-form written content. One of the greatest benefits of blogging is that it helps you connect and build relationships with leads and customers.
Below are some must-have features that you can’t afford to miss on your blog website:
- Typography that pleases readers’ eyes
- Highly navigable menus
- Social media presence
- Versatile post formats (text, images, videos, etc.)
- Dynamic presentation
- Commenting option
- Search engine optimization (SEO)
Do you know, About 65% of bloggers make money from freelance writing and the average monthly salary of a blogger is $8,000? The time spent on creating quality posts translates directly into more clicks and higher site traffic, making the investment worth it.
Photography Website
A photography website used to showcase your best images. It’s a platform where you can connect with your fans or future clients. The photography industry value in 2021 was projected at $36.42 billion.
With your photographer’s eye for composition and aesthetics and by adding these essential website functionalities to your website leads you to create a successful photography website
- Responsive web design
- Private galleries
- High res downloads
- Social media integration
- Analytics
- Copyright notices/image security
- Effective contact and about page
While building a photography website just remember your goal and that is: letting your visitors see what you can do, what you’re like, and how they can get in touch. These three principles will give you a successful website that invites visitors in and asks them to stay.
Coaching Website
Online coaching is a way of sharing knowledge through the internet with the use of online teaching apps and software. A great coaching website helps you to grow your audience, get more clients, and sell more consulting sessions.
According to Eric Schmidt, Google and Apple owe much of their trillion-dollar valuations to their business coach. Online coaching platforms are set to reach a market size of $4.5 billion by 2028.
To build a successful online coaching platform and to improve the conversions on your coaching website, the following are a few essential functionalities that your coaching website must have
- Visible contact links
- Email subscriptions forms
- Functioning search feature
- Easily accessible article archive
- Categories based on your coaching expertise
- Professional headshots
- A scheduler/calendar booking system
Just by adding these features to your website, you’ll be able to communicate your value far easier, interact with visitors to your site and ultimately improve your bottom line.
Portfolio Website
Online Portfolio is the representation of work you have created, as well as your skills and experiences. It could be a website, blog, or even a video channel. You can get creative with the information and intricate details you share about yourself and your work.
To stand out from the crowd, demonstrate your individuality, establish trust, and ensure that others can find you, add these essential functionalities to your Portfolio website:
- Testimonials
- Services
- Contact information
- Information about yourself
- Relevant social media accounts
- Guest appearances
- FAQ section
With a successful portfolio website, you can increase visibility, credibility, and authority in your industry and it gives you a chance to show off your creativity and personality.
Conclusion
While considering your website functions, you should look at it from your site visitor’s perspective. Analyze how they interact with the site, how they navigate it, how they fill out forms, and more.
Website developers focus on building an eye-catching website. No doubt, design is important but functionality is the key to building a successful website.
Your website functionalities should be for all kinds of users, it will help you to expand your possible audience and customer base, which means greater potential for increased clicks, purchases, and interest in your company.
Ready to start your website design and development with these must-have functionalities?
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